Often times the world of fashion tends to spring lots of surprises when it comes to introducing new and mind blowing to products to the world. This continuous trend doesn’t seem to stop any time soon as the newly introduced holy-water-filled sneakers which has the scripture of the bible Matthew 14:25 featured on it, is currently causing a buzz on the internet.
Brooklyn-based brand called MSCHF made a thousand-dollar pair of Nikes that have been dubbed the “Jesus Shoe”. According to StockX, the shoes is filled with 60cc of holy water taken from the River Jordan.
A closer look of the shoe, an all-white Nike Air Max 97s, and water is visible floating in the see-through sole. The sole of the shoes has some coloring added to enhance visibility, the creator of the “Jesus Shoes told Fox News
The shoe has more religious insights including the frankincense-scented insoles, a crucifix threaded through the laces, and a red sole, which references the red shoes traditionally worn by past Popes. Furthermore, on the back of one shoe is the vertical lettering ‘MSCHF’ and on the other, the words ‘INRI’ which stems from the Latin phrase ‘Iesus Nazarenus Rex Iudaeorum’ meaning ‘Jesus of Nazareth, King of the Jews’.
Head of commerce, Daniel Greenberg said: “We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas. So we wanted to make a statement about how absurd collab culture has gotten.”
“We set out to take that to the next level,” Greenberg said. “We asked ourselves, ‘What would a shoe collab with Jesus look like?’ Obviously, it should let you walk on water. ‘Well, how can we do that?’ You pump holy water into the pocket of a pair of Air Max 97’s and with that, you get Jesus Shoes — the holiest collab ever.”
MSCHF bought a normal pair of Nike Air Max 97 sneakers at market value, the company’s head of commerce, Daniel Greenberg, confirmed to CBS News. A plain pair of men’s Air Max 97s go for about $160, but MSCHF completely revamped the shoe and added a golden Jesus on a crucifix as a shoelace charm.
The new “Jesus Shoes” went on sale for $1,425 the first time it was released and sold for that price within a minute, Greenberg said. The buyer has now listed the sneaker on the resale website StockX for $3,000+.